For most artists — from indie acts to the bright-burning supernovas — the main methods of communication with fans over the last decade have been social media (free, but limiting) and concerts (expensive, impersonal, similarly limiting). And in the gaming world, Tencent bought a 40% holding in Epic Games, owner of Fortnite, for a reported $330 million in 2012; this, despite also owning a 93% state in League Of Legends developer Riot Games. But now, and in the coming year more than ever, you can expect to see an even stronger shift to artists embracing this. First hitting the mainstream with Tupac’s hologram appearance during Snoop Dogg’s Coachella set in 2012, the concept has grown out to full-fledged tours, with virtual Roy Orbison and Buddy Holly co-headlining a North American tour late last year, with another hologram tour from the late heavy Metal god Dio. On top of that, we rely on recommendations from not just our friends anymore, but things like Alexa, or Spotify’s suggested Daily Mixes. And major artists like Gorillaz have already done VR music videos ("Saturnz Barz"). The now-infamous hologram shows aren’t stopping either. For years now we’ve known that alternative revenue streams are where it’s at. This one isn’t a huge surprise, given the way indie labels have been attracting attention even from larger name artists like XYZ as of late. It was the wildest, and most unexpected experience, and since then. Barring a major surprise, 2019 will have been the fifth straight year of growth for … In May 2020, Goldman Sachs estimated the entire music industry’s revenue (live, recorded, and publishing) to increase from $62 billion in 2017 to $131 billion in 2030, representing a … How the financial aspect of the music industry will increasingly detach from the artistic side (and … What is the extent of streaming’s fake music problem? Or, a compilation CD, or a box set. How Technology Is Changing the Music Industry in 2020 by Brian Lyke April 17, 2020 Music has vastly been used as a form of self-expression, a means to communicate, transcending … In the technologically sophisticated era of Web 3.0, that’s due for an overhaul, and soon. Tech bundling sounds a lot more complex than it is—what it really means is that tech companies are bundling a bunch of in-demand options into one. Last year, music-streaming services like Spotify, Pandora, and Apple took their artist-facing data analytics platforms up a notch, boasting about how such platforms can offer an unprecedented degree of understanding about one’s own audience. What will this mean for music fans? Already in 2020, Tencent has acquired a position in another games developer, Japan’s Platinum Games (maker of the Bayonetta series) for an undisclosed fee. Analysis: the music industry enters 2020 on a wave of growth – and optimism. — E.M. Underneath the glittering innovations in music’s distribution and consumption side in the last decade were a series of quieter, but no less revolutionary, disruptions to the way that music can be created. Send us a tip using our anonymous form. We’re just getting started! French himself blames 50 Cent — who the rapper says is buying the fake streams and framing him — but the real source has not been confirmed. Marshmello’s unconventional Fortnite concert drew a virtual audience in the millions and was one of the gaming platform’s most popular events, becoming perhaps the most popular live concert in a video game ever. As tech companies, record labels, artists, songwriters, and the industry’s other players brace themselves for highly anticipated government decisions on copyright infringement and radio royalties, they’re also holding a number of other slow-burning matters in the backs of their heads. 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