During the last two years, the company in Pakistan has involved $130 million. SWOT analysis of Coca-Cola. It aims to identify Coca-Cola’s strengths and weaknesses. In 1982, the Coca- cola company was aware of the film and television industry to its growth potential and synergy with marketing, so in the 1982 they took acquisition of the Columbia pictures. A 360-degree analysis of Tesla's business in 2020.In 2020, Tesla is at cross roads. Coca-Cola has a brand name that holds its own prestige in the world market. This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. Five years later, the Value Line SWOT analysis proved effective as Coca-Cola remains the 6th strongest brand in the world (as it was then). This paper included a comprehensive PESTAL and SWOT analysis of COCA COLA Company for guidance of students and scholars. Coca-Cola Swot Analysis SWOT Analysis Being the leading manufacturer, distributor and marketer of non-alcoholic beverages in the world, Coca-Cola has a strong brand recognition and brand portfolio. DATE OF SUBMISSION: 07JUNE, 2012 Sweden. And from those two, Coca cola is leading the race with high margin, hence enjoying much higher percentage of market share. Currently, James Quincey is the CEO of this mega corporation. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. Coca-cola has over a period of time used positive marketing to the best of its advantage and has rarely been involved in negative marketing (which Pepsi does frequently). This paper included a comprehensive PESTAL and SWOT analysis of COCA COLA Company for guidance of students and scholars. It is a qualitative research COCA COLA SWOT ANALYSIS (2016) with infographics [READ THE LATEST Coca Cola SWOT 2020] Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. Swot analysis plays a vital role in the growth of a business. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. The weakness of Coca cola was the suspected use of pesticides or vast consumption of water. During the last two years, the company in Pakistan has involved $130 million. It is a well known brand. The Coca-Cola Company (KO - Free Coca-Cola Stock Report) appears set to plod along during its 2015 campaign.In that vein, a stronger U.S. dollar has hindered overall profitability. ARMY PUBLIC COLLEGE OF MANAGEMENT AND SCIENCES strategy of “coca cola” company to provide a wide selection of the ready to drink beverages to potential consumer in pakistan in local market.Analysis was carried out in local market of beverages on the basis of size and growth, covering different segments that are potential customer of beverages. Marketing Communication of Pepsi & Coca Cola in Pakistan! Before we begin the discussions on the SWOT analysis of Coca-Cola, just listing out the gist of the background of the company Coca-Cola. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. Coca-Cola has a brand name that holds its own prestige in the world market. In Pakistan, Coca Cola is operating under the name of Coca Cola Pakistan Beverages Limited and its products are available in every cities, villages, and districts of Pakistan. Ovidijus Jurevicius | January 10, 2020. Coca Cola is the market leader in the drink sector on the worldwide sector, holding 48.6 percent according to … Coca Cola PEST & SWOT analysis. Strengths in the SWOT Analysis of PepsiCo : Brand equity: it is one of the most prominent and famous brands in the world in the food and beverage sector. Tesla SWOT analysis 2020. The company also sells various citrus beverages and soft drinks. A 360-degree analysis of Tesla's business in 2020.In 2020, Tesla is at cross roads. • It covers the large market segment the market for coca cola as mentioned in the SWOT analysis segment is encouraging. In Pakistan coca cola company employs1800 people. It’s a home name by millions around the world. Read on to discover more about the world’s renowned beverage brand through this Coca Cola SWOT analysis. ... Gourmet Bakers Pakistan ... fountain retailers and fountain wholesalers. Swot Analysis Of Pakistan. In Pakistan coca cola company employs1800 people. KHADIM HUSSAIN ROAD, LALKURTI, RAWALPINDI. Swot Analysis Of Coca Cola 961 Words | 4 Pages. Coca-Cola is a multinational company with … SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . The Coca-Cola Company (KO - Free Coca-Cola Stock Report) appears set to plod along during its 2015 campaign.In that vein, a stronger U.S. dollar has hindered overall profitability. strategy of “coca cola” company to provide a wide selection of the ready to drink beverages to potential consumer in pakistan in local market.Analysis was carried out in local market of beverages on the basis of size and growth, covering different segments that are potential customer of beverages. MARKET ANALYSIS MARKETING PROJECT It is a qualitative research SWOT Analysis of Coca-Cola in 2020 | Coca Cola SWOT On April 13, 2020 April 16, 2020 By Competitors Content Team A popular soft drinking selling company, Coca-Cola is an American company that was formed during the year 1892 and currently involved mainly in production and sale of concentrate and syrup for Coca-Cola. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360ËÅ¡ view of the company. The company also manufactures other brands of soft drinks in flavor like lemon, orange, and variants of cola … Good ROI – Coca-Cola has been comparatively successful for executing new projects and has generated good returns by building many new revenue streams. PepsiCo SWOT Analysis: Threats. Obviously, PepsiCo’s main competitors are their biggest weakness. • Coke has a great potential in the market they operating in. The threat is seen with its packaging and its indirect competitors. Tesla SWOT analysis 2020. PepsiCo SWOT analysis Strengths To identify of SWOT analysis is important for business organization because succeeding in planning process for achieving the company¿½s goal. To identify of SWOT analysis is important for business organization because succeeding in planning process for achieving the company¿½s goal. Within a few years, Coca-Cola became the most recognized, renowned, and widely distributed brand in the world. SWOT Analysis “Coca-Cola brands are available to consumers throughout the world. 3. Swot Analysis Of Coca Cola 961 Words | 4 Pages. • Coke has a large margin for growth in Pakistan. The Coca-Cola brand is known to touch every demography and lifestyle. 1. […] It talks about the foreseeable threat that the business can come across and its various ways to get the maximum benefit from the opportunities in the international market. COCA COLA Logo SWOT stands for strength, weakness, opportunities, and threats. Coca-Cola Icecek A.S. – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. STRENGTHS STRONG MUTINATIONAL . Coca Cola is the market leader in the drink sector on the worldwide sector, holding 48.6 percent according to … SWOT Analysis of Apple in 2020 | Apple SWOT, SWOT Analysis of Starbucks in 2020 | Starbucks SWOT, McDonalds SWOT 2020 | SWOT Analysis Of McDonalds, SWOT Analysis of Nike in 2020 | Nike SWOT, SWOT Analysis of Netflix in 2020 | Netflix SWOT, SWOT Analysis Of Samsung in 2020 | Samsung SWOT, Top 9 Nike Competitors in 2020 | Nike Alternatives. The following points provide you a bit of Coca-Cola’s background: The SWOT analysis of Coca-Cola talks about the strengths that the company has and its ways to avoid its weakness. A popular soft drinking selling company, Coca-Cola is an American company that was formed during the year 1892 and currently involved mainly in production and sale of concentrate and syrup for Coca-Cola. Coca-cola is one of the most respected brands in the world and it has long warded off the competition with the use of a strong distribution strategy and equally strong marketing messages. COKE 2012 SWOT Analysis of Coca-Cola SWOT Analysis, also referred to as SWOT matrix is a handy strategic planning technique used to help an organization or a person understand their strengths and weaknesses, and also used for identifying potential business opportunities and threats that … Coca-Cola and Pepsi are the big to players in the beverage market. In 1982, the Coca- cola company was aware of the film and television industry to its growth potential and synergy with marketing, so in the 1982 they took acquisition of the Columbia pictures. Threats in the SWOT of coca cola. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels.” [1] You can find more information about the business in PepsiCo's official website or Wikipedia’s article. Strengths: The brand equity, highest valuation of the coca cola as a company of more than $80 billion, presence in all over the world as it has captured one of the largest target market as well as market share of the company is significant. Coca-Cola Icecek A.S. – Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The recipe for Pepsi (the soft drink), was first developed in the 1880s by a pharmacist and industrialist from New Bern, North Carolina, named Caleb Bradham – who called it “Pepsi-Cola” in 1898. Coca-Cola was established during the year 1892 and it is headquartered in Georgia, United States. The SWOT analysis of Coca-Cola mentioned in this article has highlighted the main strengths of the brand that comes up from its strong brand identity, extended global reach, huge brand value, dominant market share, and acquisitions. COCA COLA Logo. Its a type of analysis which is used to gain competitive advantages. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. SWOT ANALYSIS OF PEPSI COLA PAKISTAN SWOT ANALYSIS OF PEPSI. Beside it, Coca Cola also maintain their reputation as the leading company in the world using PESTLE analysis so that Coca Cola can 1 | P a g e When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. SWOT ANALYSIS. Coca-Cola company is one of the leading beverage manufacturers in the world. In Pakistan, Coca Cola is operating under the name of Coca Cola Pakistan Beverages Limited and its products are available in every cities, villages, and districts of Pakistan. This article will talk about the SWOT analysis of Coca Cola ( Strengths, Weakness, Opportunities and Threats). Executive Summary It is planned around the SOSTAC® model and will seek to position Coca Cola as a socially-responsible brand that not only provides its consumers with great-tasting lager at affordable prices, but one which actively supports and encourages “community” focused activities such as music, sports and charity events. Coca-Cola is the world’s largest beverage company. 1. Coca-Cola sees a huge opportunity in case it introduces new products and on segment diversification, increasing its presence in the developing nations, and introducing many packaged drinking water. Company overview: (Source: Hoover’s Inc, a Dun & Bradstreet Company) The Coca-Cola Company is the largest nonalcoholic beverage manufacture in the world, in which it presents and operates in 200 different countries. The iconic Coca Cola logo and its popular drinks are a familiar scene in every part of the world. STRENGTHS STRONG MUTINATIONAL . The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360Ëš view of the company. ; Product portfolio performance: 2015 saw a … This article presents you with an understanding of where Coca-Cola stands. The company has about 61,800 employees working for them. Coca Cola Business Policy Analysis 10094 Words | 41 Pages. This includes Nestle and Coca-Cola. A brief project on the marketing analysis of Pakistan Coke (CocaCola), Macro & Micro Analysis, Marketing Mix, SWOT Analysis, Values and Competitors, Marketing strategies, Marketing objectives, Market needs, Market behavior, Market Growth and major segments. Clipping is a handy way to collect important slides you want to go back to later. It aims to identify Coca-Cola’s strengths and weaknesses. Coca Cola has an incredible brand identity. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . SWOT Analysis is also called institutional analysis which includes strength, weakness, opportunity and threats. SUBMITTED BY : MUHAMMAD GHAYAS • It covers the large market segment the market for coca cola as mentioned in the SWOT analysis segment is encouraging. It is an important technique to evalauate the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Coca-Cola is facing in its current business environment. As the leading beverages company in the world, Coca Cola almost monopolizes the entire carbonated beverages segment. The major weakness is seen in its strong competitor Pepsi, less product diversification, and drinks that lead to huge health concerns. 2 3. Strengths. As the cola developed in popularity, he created the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. In 2017, we and The Coca-Cola Company represented approximately 23% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels.” [1] You can find more information about the business in PepsiCo's official website or Wikipedia’s article. Communication review - "Share a coke 2014" - Coca cola, No public clipboards found for this slide, Coke Pakistan Marketing Analysis project (SWOT). 1151 Words5 Pages. Looks like you’ve clipped this slide to already. Coca-Cola SWOT Analysis. It has a high brand recognition and reputation. When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. 1 INTERNATIONAL BUSINESS Presented by:- Alisha Mody - 9 Jesal Vaidya - 38 Shibin Varughese - 101 Kirk Quadros - 52 Pratish Manchalwad - 60 2. Coca Cola Business Policy Analysis 10094 Words | 41 Pages. The brand has about 2800 products and exists in about 200 countries. If you want to find out more about the SWOT of Coca Cola… To make sure that Coca-Cola meets the long-term competitive advantage it must address the various concerns highlighted in the SWOT analysis of Coca-Cola. Coca Cola has an incredible brand identity. PepsiCo SWOT analysis Strengths Coca-Cola and Pepsi are the big to players in the beverage market. Competitive momentum from Purchase, shifts from New York transfers to Atlanta. Here is the SWOT analysis of RC Cola which is the flagship brand of the Royal Crown Cola Company based out of the USA. After conducting a PESTLE analysis on the soft drink company, here is a look at a comprehensive SWOT analysis of Coca Cola. The multinational entity of the Coca-Cola Pakistan gives it an edge upon other competitors. • The SWOT and PESTLE analysis report of The Coca-Cola Company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. Coca-cola has over a period of time used positive marketing to the best of its advantage and has rarely been involved in negative marketing (which Pepsi does frequently). It is also known as the brand of youth. Coca-Cola is the major producer and distributor of beverages in the world and the biggest corporations in the United States. Let us discuss on the SWOT analysis of Coca-Cola. Swot Analysis Of Pepsi 1227 Words | 5 Pages. However, the threat here is that water scarcity is on the rise. And from those two, Coca cola is leading the race with high margin, hence enjoying much higher percentage of market share. Raw material sourcing – Water is the only threat to Coca cola. It is a sugared carbonated drink and is a symbol of American tastes. An Overview of The Topic 8 1.2 Company Background 9 1.3 Mission, Vision and Objectives 16 1.4 Product range 19 1.5 Organizational Structure 24 Industry Analysis 31 Five Competitive Forces for The Soft Drink Industry 37 Competitor Analysis 40 Coca Cola 41 The Coca Cola Company versus PepsiCo Globally 49 Gourmet Cola 53 … SWOT ANALYSIS. Coca-Cola is the world’s largest beverage company. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. SWOT Analysis of Coca Cola. The multinational entity of the Coca-Cola Pakistan gives it an edge upon other competitors. • The Coca-Cola SWOT analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its weaknesses and address threats from the external environment. The company also manufactures other brands of soft drinks in flavor like lemon, orange, and variants of cola … See our User Agreement and Privacy Policy. 3. Here is the SWOT analysis of RC Cola which is the flagship brand of the Royal Crown Cola Company based out of the USA. The main aim of the company is to make use of the company’s assets in the form of financial strength, brands, unparalleled distribution system, global reach, and strong commitment for the associates and management. Swot analysis plays a vital role in the growth of a business. SWOT Analysis Even though Ali Cakes is a small-scale company Alison is aware of her company’s strengths, weaknesses, opportunities, and threats, otherwise known as SWOT analysis. Nestle is the lead competitor, considering they beat PepsiCo’s earnings in 2017. It’s a home name by millions around the world. KHADIM HUSSAIN ROAD, LALKURTI, RAWALPINDI. The opportunities and the threats facing the company are also discussed in detail. If you continue browsing the site, you agree to the use of cookies on this website. If you continue browsing the site, you agree to the use of cookies on this website. Coca-cola is one of the most respected brands in the world and it has long warded off the competition with the use of a strong distribution strategy and equally strong marketing messages. See our Privacy Policy and User Agreement for details. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. This detailed SWOT analysis of Coca-Cola aims to provide the readers with a comprehensive insight into Coca-Cola. Five years later, the Value Line SWOT analysis proved effective as Coca-Cola remains the 6th strongest brand in the world (as it was then). Coca-Cola was established in 1886 in Atlanta by John Pemberton. The brand strives to be more competitive and to increase the growth in a way that would create value for the company’s shareowners. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Competitive momentum from Purchase, shifts from New York transfers to Atlanta. On April 13, 2020April 16, 2020 By Competitors Content Team. The SWOT analysis of Coca-Cola differentiates the brand’s main strengths, weakness, opportunities, and threats that provide a chance for the company to investigate these parameters as what they should modify to scale more. After conducting a PESTLE analysis on the soft drink company, here is a look at a comprehensive SWOT analysis of Coca Cola. It has a brand valuation of $19.4 billion and it is ranked 29 in the Forbes most valuable brands list. SWOT Analysis of Coca-Cola SWOT Analysis, also referred to as SWOT matrix is a handy strategic planning technique used to help an organization or a person understand their strengths and weaknesses, and also used for identifying potential business opportunities and threats that … 3.4 Internal Audit (SWOT Analysis: Strengths and Weaknesses Analysis of Coca Cola): This part of report provides information about current and previous year’s profit and loss account data, market share data, performance graph which have indicated internal or operational strengths and weaknesses of current marketing strategy and BCG Matrix. COCA COLA SWOT ANALYSIS (2016) with infographics [READ THE LATEST Coca Cola SWOT 2020] Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. Marketing Strategy Of Coca-Cola 1052 Words | 5 Pages. The opportunities and the threats facing the company are also discussed in detail. SWOT stands for strength, weakness, opportunities, and threats. The company is known as the name Coca-Cola Company. You’ll come across at … Coca Cola operates under the title of Coca Cola Pakistan Beverages Limited in Pakistan and its goods are accessible in all Pakistani towns, villages and neighborhoods. Swot Analysis Of Pepsi 1227 Words | 5 Pages. An Overview of The Topic 8 1.2 Company Background 9 1.3 Mission, Vision and Objectives 16 1.4 Product range 19 1.5 Organizational Structure 24 Industry Analysis 31 Five Competitive Forces for The Soft Drink Industry 37 Competitor Analysis 40 Coca Cola 41 The Coca Cola Company versus PepsiCo Globally 49 Gourmet Cola 53 … Coca-Cola… Its a type of analysis which is used to gain competitive advantages. This SWOT analysis of Coca-Cola highlights the point to have a strong brand image. • Coke has a great potential in the market they operating in. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. SWOT Analysis is also called institutional analysis which includes strength, weakness, opportunity and threats. The company owns more than 400 brands, including sports drinks, teas, juices, and energy drinks. Strengths. COKE SUBMITTED TO: SIR.BILAL RIAZ You can change your ad preferences anytime. This Coca Cola SWOT analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the world’s second largest beverage manufacturer. The company owns more than 400 brands, including sports drinks, teas, juices, and energy drinks. This year, the company’s pre-tax profits are likely to decline in the high-single-digit neighborhood, meaning share net may fail to reach last year’s mark of $2.04. Coca Cola operates under the title of Coca Cola Pakistan Beverages Limited in Pakistan and its goods are accessible in all Pakistani towns, villages and neighborhoods. You’ll come across at … • Coke has a large margin for growth in Pakistan. Coca-Cola… Everything you need to know. Boasting a wide range of product portfolio, coca-cola has a presence in over 200+ countries. Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan Extracts Date 01 September 2008 Author Muhammad... Save Paper; 122 Page; 30350 Words Nestle as a competitor. These two brands have the buying power and brand recognition to compete head-to-head with PepsiCo. Now customize the name of a clipboard to store your clips. ARMY PUBLIC COLLEGE OF MANAGEMENT AND SCIENCES It is a well known brand. This year, the company’s pre-tax profits are likely to decline in the high-single-digit neighborhood, meaning share net may fail to reach last year’s mark of $2.04. Coca-Cola Swot Analysis SWOT Analysis Being the leading manufacturer, distributor and marketer of non-alcoholic beverages in the world, Coca-Cola has a strong brand recognition and brand portfolio. SWOT ANALYSIS OF PEPSI COLA PAKISTAN SWOT ANALYSIS OF PEPSI. 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