Among the major trade fairs where Sri Lanka participates are: ITB -Berlin, WTM -London, BIT -Milan, BTF -Brussels, TRAVEL -Singapore, JATA -Japan, FITUR -Madrid, HOLIDAY TRAVEL SHOW -Sydney, GIFT -Guangzhou, TOP RESA -Dauvilli, SMTV -Paris, LTE -Hong Kong, SATTE -New Delhi, KOFFA- Seoul and VAKANTIE -Utrecht. Sustainable tourism is capable of to provide economic benefits to the people who involved in it and it should provide a better solution to poverty also need to provide opportunities for unemployment as well. Some of the countries in the…, Title: Globalization and its impact on Tourism and Hospitality industry. Tourism is a fast growing industry in the world, due to its importance and economic significance. Least pull motives: Nightlife is a good example of this factor since Sri Lanka is most strict about maintaining the ancient culture from the ancestors. Given its natural advantages, the tourism sector is viewed as one of the most important engines of growth and development in the Sri Lankan economy and as such, is a key focus in the Government’s industrial strategy. Sri Lanka Tourism Development Authority, Sri Lanka Promotions Bureau, Sri Lanka Convention Bureau and Sri Lanka Institute of Hotel Management were replaced as a result of the fund. Sri Lanka is a country famous for hospitality, tourism and well being people from the past. Further, these sectors account for over 7.0 per cent of the employed labor force. Between them, it is estimated that by 2004 they will be producing over half of all the Asian visitors to Sri Lanka. SLAITO also has a connection with high reputed foreign travel agencies to promote Sri Lanka and to enhance Sri Lankan tourism. Further work to be undertaken includes the computation and comparison of cyclical movements of tourism sector performance in response to the global economic and political changes. Most of the tourists are visiting Sri Lanka to avoid the busy life and for relaxation. Travel journalists, writers, television, broadcasting and film producers will be given high priority in order to obtain maximum publicity for Sri Lanka’s tourism in the key media in major tourist generating markets. We have a very wide selection of free term papers and free essays to choose from. It is highly recommended to maintain a stable political situation of the country in order for industries like tourism to flourish. In year 2015, there is about 1.8m tourists visited Sri Lanka and it is 17.8% increase from year 2014 and …show more content… In this kind of situations, tourism industry in Sri Lanka facing the challenges of not enough skill labour in hospitality and tourism industry. The Sri Lankan Tourism Development Authority and the Hotel school proposed skill-training … The above figure compares the contribution of employment generation from travel and Tourism sector and Sri Lanka is in the 9th place just 0.1 above Tourism industry plays a significant role in the Sri Lankan economy. Ukessays.com. Boosta Ltd - 10 Kyriakou Matsi, Liliana building, office 203, 1082, Nicosia, Cyprus. * to increase tourist arrivals from the 1992 level of 394,000 to 874,000 by the year 2001, with an average annual growth rate of 9 per cent; * to increase foreign exchange earnings from the 1992 level of US$ 201 million to US$ 706 million by 2001, an average annual growth rate of 15 per cent; * to increase hotel accommodation capacity from the 1992 level of 10,200 rooms to 17,600 rooms by 2001, an average annual growth rate of 6 per cent; and 95 * to increase total employment, both direct and indirect, from the 1992 level of 69,000 jobs to 137,000 by2001, an average annual growth rate of 8 per cent. Since that Sri Lanka Tourism Authority has been established in order to optimize the use of the environment, the cultural resource also to respect the social-cultural and to obtain economic benefits to the domestic community, businesses via planning tourism and developing it. Tourism industry of the country has been recognized as “A Story of Untapped Potential” by Sri Lanka Tourism Strategic Plan (2017-2020) of the SLTDA, Ministry of Tourism Development and Christian Religious Affairs in 2016. Out of time and require quick and moreover effective support with your term paper or dissertation? The positive of sustainable tourism is to ensure that development is a positive experience for local people; tourism companies; and tourists themselves.’ Also, Liper in 2004 has stated that sustainability has the ability to create a relationship and also to balance the local region and the local destination. Development of tourism in sri lanka essay. In 2004 the UNWTO mentioned that optimizing environment is a key factor to develop tourism meanwhile they should protect the natural heritage and the bio-diversity of the country. In Sri Lanka, tourism is the third-largest export earner in the economy, and during the past five years, there has been an unprecedented growth in the industry. As we know receipts from tourism depend on many factors, but in this study factors such as exchange rate, word GDP has been considered. Sri Lanka is famous for its location, cultural diversion, weather and for historic places. For example, international tourist arrivals to Sri Lanka increased from 18,969 in 1966 to 438,475 in 2008 consequently the receipts from tourism (Sri Lanka Tourist Board 2008). Aitken Spence owned the Heritance group of Hotels and Jetwing travel operators own the Jetwing group of Hotels. Modernizing the industry’s organization and key institutions, 4. (2011). However the investment share for tourism sector being high the unstable political situation could be the closest Sri Lanka also emphasizes on its contribution to the future development goals. The Government believes that the targets are realistic and attainable and is working towards their attainment. Most of the above tourists were between the age of 30-39 and it is 24.6%. As to the statistics of the SLTDA Annual report it shows that most number of tourist has occupied the accommodation sector in Colombo city, figures have been proved that by 75.31%. Essay, 11 pages. In need of qualified essay help online or professional assistance with your research paper? To pursue the change in marketing policy, the Ceylon Tourist Board has developed an Asian Marketing Strategy for Sri Lanka with the assistance of WTO and UNDP. The involvement stage: On this stage, locals are trying to invest in the industry since is an attractive number of visitors. Tourist Motivation: Push & Pull Towards Sri Lanka. There is a need for awareness of Sri Lanka to be raised particularly at the consumer level and point-of-sales. In 2009 the direct contribution to the GDP from travel and tourism sector is 2.7 in Sri Lanka. Diseconomies of scale:A study of development constraints in small tourism firms in central New Zealand. Special promotions in the form of cultural and food festivals, Sri Lanka Evenings, etc., are undertaken in the major generating markets, in association with Air Lanka and the travel trade. The model which has been used to evaluate the above situation is statistically significant at 1 % level and according to the value of R2, explanatory variables jointly explained approximately 93 % of total variation of receipts from tourism. Prior to SLTDA being established in 2007, these functions primarily resided with the organization known as Ceylon Tourist Board/Sri Lanka Tourist Board/Sri Lanka Tourism Board. Several markets in the Asian region have been identified with three priority groupings. The tourism industry is playing a major part in the Sri Lankan economy and it is contributing a large amount for the country. Looking to attract some new visitors to your town or city? In fact, in the global context this industry is identified as the single largest economic contributor. Tourism & Hospitality Research, 5(1), 5-24. * To create consumer awareness and the desire to travel to Sri Lanka in the secondary and opportunity tourist markets. Topics: Tourism, Sri Lanka, Maldives Pages: 10 (3223 words) Published: May 20, 2012 Critically evaluate the possibility of using tourism as a tool to develop post war Sri Lanka Table of … Type: Easily find the right free term papers and free essays using our advanced search engine or browse those the free term papers selection category. Sri Lanka needs more improvement in sustainability in the industry of tourism in order to develop. Moreover, tourism plays a crucial role in the attainment of macroeconomic stability. Sri Lanka is famous among the tourists for its natural beauty and for the diversity of its. The Board is represented through its offices in Frankfurt, Paris, London, Japan, Thailand and India. But still, some infrastructures are under construction. In present Sri Lanka, there are so many tour operations who deal with local and foreign tourism. [2] The phrase “Incredible India” was adopted as a slogan by the ministry. TRAVEL ,TOURISM AND HOSPITALITY ENVIRONMENT ESSAY FOUNDATION DEGREE IN TRAVEL & TOURISM MODULE: FTH 104 TRAVEL,TOURISM AND HOSPITALITY ENVIRONMENT ESSAY 1.Introduction The tourism, travel and hospitality industry is a complicated subje The situation and the related information will be improved and changed through various issues and diversification of the … Jetwing tour operators offer an amazing tour which you can travel for some places by cycle and also there Ayurvedic Journey also famous among the tourists since it contains many relaxation methods. It is proposed to appoint Marketing Services Agents in Singapore, Hong Kong, Australia, the United States and South Africa. Tourism in Sri Lanka – Essay. Sri Lanka needs more improvement in sustainability in the industry of tourism in order to develop. For most working people, it is difficult to envision a world without vocations and open doors for wandering out to new places after new adventures. 978,606 tourists have visited the cultural triangle among those 563,039 were for Sigiriya since the historic value, research purposes also to the beauty of it. Western, Southern and Hill country regions are the best for this stage. These programs are conducted for the travel trade as well as for the travel media. This attractiveness is further described by the Maslow’s hierarchy of needs which explain the psychological, safety, social, esteem and self-actualization needs. (Amstrong, 1974) It is known that the industry provides an important impetus to growth in other sectors such as agriculture, transportation, retailing and manufacturing and is therefore seen as a key component of economic development. How to develop tourism industry in sri lanka essay. SLTDA annual statistics stated that among the tourists, 33.2% are professionals, 19.5% are for educational category and 19.4 are for the business purpose. Impact of Climate Change on the Tourism Industry, Globalization and Its Impact on Tourism and Hospitality Industry, use at sub national level to conserve the environment, maintain the quality of the visitor, To anticipate environmental impacts by undertaking comprehensive EIAs for all tourism development programs, Ensures that tourism development remains within national and local plans for all types of activity and implementing effective carrying capacity programs planning controls and management, Establishing standards for land use in tourism development, facilities management and investment, Improving the environmental quality and setting targets for reducing pollutions from all sectors and preventing development in inappropriate areas. Primary pull motives: Natural beauty of Sri Lanka and the flora and fauna diversity are the main examples for this. SRI LANKA TOURISM DEVELOPMENT AUTHORITY (2017). Thereby, why can’t write your tourism in India essay conclusion by describing the beauty of the place and how it is unique for the visitors? Free Essays. You have come to the right place if you are looking for free term papers and free essays. Ateljevic, J., & Doorne, S. (2004, March). Percentage of Capital investment in travel and tourism sector in Sri Lanka, South Asia and in the World 2009. Introduction. * Tourist-generating markets of Europe and Asia by servicing the travel trade and by further raising consumer awareness and Push factors will push the traveller from the TGR and the pull factor will attract the traveller to the TDR. Executive Summary There is a huge vacant area in all over the world to enhance the Tourism. Since that Sri Lanka Tourism Authority has been established in order to optimize the use of the environment, the cultural resource also to respect the social-cultural and to obtain economic benefits to the domestic community, businesses via planning tourism and developing it. Specially the report publishes by Sri Lanka tourism development authority. Get a verified writer to help you with Develop Tourism in Sri Lanka. This website and its content is copyright of © FreeEssaypro.com 2018. As of March, there are 19 hotels listed on the official Sri Lanka tourism website and there are 10 new projects offering 315 rooms in the pipeline. 4.7 Aslam, M.S.M., 2016. The new hotel projects already approved has resulted inexceeding the room requirement for the year 2001. The following graph highlights the contribution to the total GDP from Travel and Tourism sector. Tourism Industry in Sri Lanka. It will contribute an amount of USD17, 639.9 (WTTC, Sri Lanka P 5). Annual statistics report stated that the accommodation capacity is 8,270 which the highest rate while comparing to others. Travel and Tourism Industry in Sri Lanka travel and tourism industry is expected to generate 210,000 jobs directly in 2011 (2.7 percent of total employment). Besides, the political stability of a country has a major impact on its tourism industry. Similarly, the contribution for real GDP growth for Travel & Tourism sector was 5.9% and the travel & Tourism investment was at LKR131.9bn, US$1,096.8mn or 10.1% of total investment in 2009. recognising the key role that the tourism industry can play in post-war development the Sri Lankan government launched a Tourism Dev elopment Strategy (TDS) with a five year master plan fo r In this island there is a very high mountains where the tomb of Adam, our first parent, is supposed to be found.’ (Ref:http://www.traveldailynews.com/pages/show_page/31677-Sri-Lanka-Tourism—Quo-vadis- ) … There are a number of promotional activities being carried out by Sri Lanka. The second priority is the Republic of Korea, Malaysia, Singapore, Taiwan province of China and Thailand. Especially, after terrorist attacks on Katunayake International Airport and Central Bank of Sri Lanka, tourism arrivals have dropped down dramatically. The relationship will be analyzed based on a time series approach. This beauty has blessed with mesmerizing waterfall, sandy beaches, tea plantations and also with natural beaches. Gnanapala, Athula & Zhao, Bei. Another most important natural value for tourism industry development is land portion of Sri Lanka because our motherland is small in size with only 65,610 square kilometers of land. Once Marco Polo has told in 1293 A.D., ‘this for its actual size, is better circumstanced than any other island in the world. The government initiatives in development of tourism date back to 1937 when the Ceylon Tourist Bureau was established. Other major tourist attractions include ancient heritage sites and forest resorts in Wild Life Sanctuaries. Often rich countries are better able to profit from tourism than poor ones. Over the years Sri Lanka has been a tourist attraction. Among them, the most popular tour operations are Walker’s tours, Jetwing travellers, Aitken Spence, Red dot and Tangerine. Sri Lanka belongs to South Asia and it is situated in the Indian Ocean as an island. The negative image of Sri Lanka is due to the wide publicity given by the international media about the civil disturbances and acts of violence. It plays a major role for the generation of foreign exchange which directly facilitates the improvement of foreign reserves of said economies. Focusing on a diverse four-region area of  New... Introduction The travel industry is an important element of todays’ society and influences all aspects of the world and each individual on the planet. Servicing of tourist information is a continuing activity which includes distribution of literature to the travel trade and to the consumers and servicing telephone and mail inquiries on a continuing basis. On the hand, by examining the dan’s pull factors shows the reason to attract tourist towards Sri Lanka which the TDR. Colombo city has some few night life style. Age category between 20-29 was 17.9% (SLTDA annual report 2017). Source: Annual Statistical Report of Sri Lanka Tourism-2007 & Sri Lanka Tourism Development Authority. In the ending of this research has explained about the sustainable tourism in Sri Lanka. It is assumed that this will be in December 1997. Those people mostly visiting the cultural triangle and never misses the southern court to spend their leisure time. The Tourist Market is a significant source of earnings for the island and for that reason has a significant effect. The paper has, in the main, addressed two of the important elements of an economic significance of the tourism industry. * Apart from the obvious economic advantages of tourism, the Government also recognizes the socio-cultural and political benefits that can accrue. How to Promote Tourism. Sri Lankan tourism industry will grow in future with the developments and growth in investments, tourists, areas and regions and local people in this peaceful environment. Globalization is a powerful process of…, justice of Supreme Court in Sri Lanka in 1993. According to this coefficient the average receipts from tourism in non war period is higher than averagely by 3919.75 million compared to the war period. Property owners’ attitudes toward sustainable tourism: Comparing coastal and mountain counties. The Tourist Industry has just been developing on Phuket because the... 1. Hao, H., Kline, C., Long, P., and Rassel, G., 2016. Many development themes had been started in order to attract tourist and some places of tourist attractions have been renovated like Jaffna fort, Nagadeepaya Purana viharaya, Casuarina beach, Kadurugoda Temple and Nallur Kandaswamy Temple (Tourism strategy plan 2017-2020). The tourism product program is designed to encourage the private sector by providing fiscal and other incentives to undertake activities such as refurbish existing hotels, start new hotel development projects and establish tourist restaurants and develop tourist recreational facilities. The Government will follow the main recommendations of the Ten-year Tourism Development Plan for development of tourism, with modifications as deemed necessary. However, the Government is conscious and mindful of the potential adverse effects that uncontrolled and unplanned tourism development can have on Sri Lankan society and the physical environment. Secondary & moderate pull motives: Sri Lankan culture, Wildlife, Ancient cities, Sandy beaches, natural parks can identify as the secondary pull motives. By 2015, T&T is forecast to generate 225,000 jobs, an increase of 2.3 percent per annum over the period from 2011-15. Type: As a result of that, 70.98% has visited the northern region according to the annual statics report from SLTDA. This has resulted in a change of the tourism marketing policy to consider Asia as a major generating market for Sri Lanka, in addition to Europe. India is really a gorgeous place of beaches, amazing monuments, breathtaking temples and architectural mosques, ash smeared sadhus and beyond the entire of magnificent Taj. In January this year, visitors from Middle East rising from 1,176 to 2,674 and the growth rate were 127.4% where as Western Europe had around 445 visitors which was an increase of 87.8 %. In fact tourist’s arrivals have been limited during the war period, because several international media have also warned Sri Lanka as an unsafe place to visit. From this package you can visit the historic places and wonders such as Sigiriya, Polonnaruwa and Anuradhapura which are the famous places in cultural triangle then journey to the misty hills which the local are defined as Nuwara-Eliya, Kandy and Kandapola and final visit is on Ahungalla which is a great hotel to take sunbath and for relaxation. Each of these markets will have different degrees of emphasis in terms of required marketing activities, Depending on the degree to which Sri Lanka is already an established destination. Percentage of Travel & Tourism sector contribution to the total GDP-2009, selected In the first, the essay has delivered an overview of Sri Lankan tourism and the development of it. This method has an interrelation with the WTS system. In 1968’s ‘The Tourist Development Acts’ has provided the authority to develop this industry in a planned and controlled basis. Further work to be undertaken includes the computation and comparison of cyclical movements of tourism sector performance in response to the global economic and political changes. Develop Tourism in Sri Lanka. Percentage of Travel & Tourism Employment in total Employment -2009, selected Economies. Retrieved from https://studymoose.com/develop-tourism-in-sri-lanka-essay, Type: Those statistics clarifies that the government has received US$ 3,924.9 in the year of 2017. From the above act, the Sri Lankan Tourism Board is legally funded by 1/3 from the airport tax collection and 1% from the turnover of the establishments of Sri Lankan Tourist Boards. Enjoy the website and come back anytime you need to! Since that Sri Lanka Tourism Authority has been established in order to optimize the use of the environment, the cultural resource also to respect the social-cultural and to obtain economic benefits to the domestic community, businesses via planning tourism and developing it. Tourism is a major industry in India and the Ministry of Tourism launched a campaign to promote Incredible India as a tourist destination in 2002. Nearly a decade on from the end of its civil war, Sri Lanka is experiencing strong tourism growth with the prospect of a threefold increase in international visitors between 2012 and 2022. The first priority is Japan and India. Essay, 7 pages. Source: Based on tourism development plan 2011-2016 (Ministry of Economic Development, 2011) and Sri Lanka Tourism Annual Report (SLTDA, 2012) SLAITO is the one who guides those policymakers of the company in order to provide a better tourism arena. Not only the relaxation also to get experience from the different lifestyle, learn new things, trying many more different foods and to meet different people are the most strong push factors from the TGR towards Sri Lanka. According to both descriptive and econometric approaches of analysis in this study, the significance of tourism sector in Sri Lankan economy has implied to be a major portion for key macroeconomic measurements. In 1966 the Ceylon Tourist Board (CTB) was created and also the Ceylon hotel cooperation was set up. Vision To be recognized as the world’s finest island for memorable, authentic and diverse experiences. Phase 1 is the period until the end of hostilities in Sri Lanka. Tourism in Sri Lanka has had its ups and downs. The second empirical modal shows a strong relationship between the political stability and macroeconomic performance in particular with reference to the tourism sector. Tourism industry plays a significant role in the Sri Lankan economy. The Consolidation stage: When the main income is tourism, tourist attractive levels are increasing but under decreasing rate. The selected priority markets for promotional activities have been identified as: Essay, 5 pages. The contribution of the Travel & Tourism economy to employment wasb503,000 jobs in 2009, 6. Many are venturing towards the north, now more than ever, to experience the region’s rich culture and sample some of the best food the island has to offer. Tourism industry is speedily rising and the year 2011 has been listed as the visit Sri Lanka. Travel from these markets to Sri Lanka can grow strongly but on a lower scale. Reforming select tourism and investment policies. Cultural Triangle, Southern region and Colombo city is an example of the success destinations in Sri Lanka due to the high number of tourists. Though there are high numbers still government runs many projects to enhance the tourists more. The best method of assessing development is Buttler’s life cycle. The Ceylon Tourist Board has identified this significant development and is planning to develop specific tourist products to which international travelers could be attracted. The Plan has set definite targets for development. Ministry of Tourism Development and Christian Religious Affairs (2017). also offered here. To measure the civil war influence in tourism sector, dummy variable has been included. Out of 186 registered countries of WTTC the Sri Lankan Travel & Tourism economy is ranked number 87 in absolute size worldwide and 110 in relative contribution to national economies. 12. Then it has explained the reasons for attracting tourists into Sri Lanka and has described the role of tour operators in Sri Lanka. Influence analysis of community resident support for sustainable tourism development. It was the chief regulative and administrative authorization of touristry installation development and activates in Sri Lanka as per the Tourism Development … In order to overcome this stage mainly, they consider marketing. It is been currently blooming after the civil war. This implies that there is a significant war influence on the Sri Lanka tourism industry. Sri Lanka entered the international tourism market in the 1960s. This association always maintain a good relationship with government bodies in order to support tourism in Sri Lanka. The Government also recognises the importance of promoting domestic tourism, not only as a means to enhance the quality of life of the people, but also as a vital necessity for national integration of people living in isolation due to geographic and ethnic barriers. When we are evaluating the war influence, the coefficient of dummy variable should be taken in to account. Browsing the web for a reliable custom writing service to give you a hand with college assignment? Essay, 2 pages. The policies of the government in promoting tourism can be summarized as comprising seven main points. By clicking Send Me The Sample you agree on the, Business Environment of Sri Lanka Telecom Plc, Destination Weddings in My Country Sri Lanka, Classification of Instrument Which Are Used in Sri Lankan Schools, Develop Productive Working Relationships with Colleagues, Develop and promote positive relationships, Ask Writer For Age category between 30-39 are the ones who visit the destination most and professional and educational tourists are among them. With over 1,600 km of coastline, Sri Lanka is well known for its tropical beach resorts and related sports such as water sports, deep-sea fishing, underwater photography, scuba diving at shipwrecks and coral reefs, and whale watching. With the end of war, the expected boom in the industry over the years to come will have a noticeable impact. Eller hjelpe dere med Taleimannar, Kalpitiya and Mannar are some of the communities need... Small tourism firms in Central new Zealand being people from the obvious advantages. 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