Available at: http://ajph.aphapublications, Bird, B. Best Global Brands 2017. Available at: http://www.coca-cola, Interbrand (2018). This SWOT analysis explores Coca Cola, one of the worlds leading manufacturers of carbonated soft drinks. We respect your privacy. Coca cola is the most recognized brand in the globe; Coca cola has the biggest shares in the beverage market (over 45 %). Form 10-K for the Fiscal Year Ended December 30, 2017. Ovidijus is the founder of SM Insight and the lead writer since 2013. His work is published in many publications, including three books. No other business in the beverage industry owns as many billion-dollar brands as The Coca-Cola Company. SWOT analysis method assists businesses and enterprises in identifying their strengths and how to overcome the weaknesses, opportunities and threats. The following is a SWOT analysis of Coca Cola: Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a definitive market position in the soda industry. Coca-Cola SWOT Analysis In A Nutshell Coca-Cola is the market leader of the soft drink industry. If you want to find out more about the SWOT of Coca Cola, you’re in the right place. It serves 1.9 billion or 3.2% of the total 60 billion beverage servings of all types consumed worldwide every day. Press Release: The U.S. COCA COLA Logo SWOT stands for strength, weakness, opportunities, and threats. This is … View SWOT Analysis of Coca-Cola.docx from MKT MISC at Oakland University. The market leader in the soft drinks industry, Coca-Cola is one of the most renowned brands across the world. Let’s use SWOT analysis to consider the strategy of a hypothetical prominent soft drinks manufacturer called Coca-Cola. PepsiCo SWOT Analysis. Dominant market share in the beverage industry. What Is the Soda Tax and Which Cities Have One? ‘Banner year’ for US spirits sales in 2017. The Coca-Cola Company business overview from the company’s financial report: "The Coca-Cola Company is the world’s largest beverage company. Our success further depends on the ability of our people to execute effectively, every day. However, it has got a very aggressive rival Pepsi and to stay competitive, the company must focus on diversifying its product mix. Available at: http://www.beveragemarketing, Beverage Marketing Corporation (2015). Wide audience reach does not only help the company to target more customers and increase brand awareness, but also to introduce new products more easily. Unlike some of its smaller competitors, the Coca-Cola brand and the company’s other signature drinks have an enormous brand recognition all over the world. Copyright © 2020 Business Strategy Hub. Available at: https://www.thebalance, McDonald’s Corporation (2018). It results in two grave health issues – obesity and diabetes, Coca-Cola is the biggest manufacturer of carbonated beverages. When you conduct a SWOT analysis, you find out the strength of that company, the weakness of that company if there is any, you find out the opportunities for the business, and threat for the company. How Does Credit Karma Work and Make Money? But water is also becoming limited because of climate change. The opportunities and the threats facing the company are also discussed in detail. Coke and McDonald’s, Growing Together Since 1955. A SWOT Analysis for Coca-Cola Possible SWOT Analysis Ideas for the Coca-Cola Company Coca-Cola is one of the strongest fast moving consumer goods (FMCG’s) brands in the world. In Berkeley, Soda Tax Is Doing What It's Supposed To Do. Some recommendations are explained as follows: Stepping into the food market – Coca-Cola needs to introduce new products in snacks and food segments. Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a definitive market position in the soda industry. Create your own Coco Cola SWOT diagram by editing this using our online tools.--You can edit this template and create your own diagram. Today Coca-Cola is one of the most popular soft drinks in the world and is sold in all counties around the world. Liquid Refreshment Beverage Market Remained Flat in 2013. His interest and studies in strategic management turned into SM Insight project, the No.1 source on the subject online. Then, it will discuss the opportunities Coca-Cola can maximize to improve its top line and bottom line. Coca-Cola SWOT Analysis. According to the 2019-2020 financial year data, Coca Cola had the third-largest sales volume ($31.7 billion) compared to peers. COCA COLA SWOT ANALYSIS (2016) with infographics [READ THE LATEST Coca Cola SWOT 2020] Coca Cola SWOT (Introduction) – Coca Cola (NYSE:KO), the beverage giant is a global brand with a strong brand image. Press Release: The U.S. We're the No.1 source for both free and paid SWOT analyses on the web. This article will talk about the SWOT analysis of Coca Cola (Strengths, Weakness, … 94% of the world’s population recognizes the brand instantly by its red and white Coca-Cola logo as per Business Insider. COCA COLA SWOT ANALYSIS CASE STUDY WHO AM I Brittany Love October 17, 2019 COCA COLA SWOT ANALYSIS CASE STUDY WHO AM I Brittany Love. Coca Cola swot analysis. More than 10,000 soft drinks from Coca-Cola are consumed every second of every day on average. Only PepsiCo and Nestlé can compare to The Coca-Cola Company’s sheer size and the market share in the non-alcoholic beverage segment. However, it is recommended to bring more innovative changes. Within a few years, Coca-Cola became the most recognized, renowned, and widely distributed brand in the world. For more information on how to do a SWOT analysis please refer to our article. World population is increasing day by day as a result water is becoming scarce and the overall water quality is comprised. © 2013-2020 SM Insight. Available at: http://www.beveragemarketing, Beverage Marketing Corporation (2016). The Coca Cola Company seeks to produce, mix and process, compound clarify, distill, bottle, and prepare non-alcoholic beverages. Company: The Coca-Cola Company CEO: James Quincey Year founded: 1886 Headquarter: Atlanta, USA Number of Employees (Dec 2019): 86,200 Public or Private: Public Ticker Symbol: KO Market Cap (Oct 2020): $218.25 Billion Annual Revenue (Dec 2019): $37.27 Billion Profit |Net income (Dec 2019): $8.92 Billion, Products & Services: Coca-Cola | Diet Coke | Coke Zero | Ciel | Dasani | Del Valle | Fanta | Fair life | Georgia | Gold Peak Tea | Honest Tea | Mello Yello | Minute Maid | Odwalla | Powerade | Simply Beverages | Glaceau Smartwater | Sprite | Suge | Glaceau vitamin water | Zico Competitors: Pepsi | Dr Pepper Snapple | Mountain Dew | Gatorade | Nestle | Redbull | Parle. Available at: https://www.bevindustry.com/, Hopkins, A. What does a diversified portfolio provide for the company? Liquid Refreshment Beverage Market Accelerated in 2015, Reports Beverage Marketing Corporation. In Coca Cola SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. According to the company, the company serves 1.9 billion servings a day, more than any other competitor in the world. Although direct competition from Pepsi is clear in the market, however, there are many other companies which are indirectly competing with Coca-Cola. Our goal is to use our Company’s assets — our brands, financial strength, unrivaled distribution system, global reach, and the talent and strong commitment of our management and associates — to become more competitive and to accelerate growth in a manner that creates value for our shareowners.”[1]. You can download your swot instantly after the payment. The Coca-Cola Company is the largest non-alcoholic beverage company in the world. Available at: https://www.marketresearchengine, Arizton (2018). The SWOT analysis guides companies as they try to pinpoint their specific strengths, weaknesses, opportunities, and threats. The SWOT of Coca cola discusses the weaknesses, strengths, opportunities and threats for Coca Cola. Describe the nature of the organization, its size, and any specific human resource challenges it faces. Coca-Cola was created in 1886 by John Pemberton. Few of The Coca Cola Company’s rivals can enjoy such a diversified brand portfolio, which provides strong competitive advantage over the rivals. Strengths of the Coca-Cola Company are that they are the largest beverage company in the world selling in over 200 countries. Wide audience reach. Available at: https://www.forbes.com/, Interbrand (2001). Available at: http://interbrand.com/, Interbrand (2016). Here's how it plans to deliver. Available at: http://investor, Nestle (2018). Liquid Refreshment Beverage Marketing Enlarged in 2014, Reports Beverage Marketing Corporation. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. Deliveroo Business Model | How Does Deliveroo Make Money? Carbonated drinks are one of the major sources of  sugar intake. SWOT analysis of Coca Cola, one of the leading soft drink sellers in the world. Join our newsletter today to get updates on the latest posts! It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Available at: https://www.statista.com/, Market Research Engine (2018). First, The Coca Cola Company depends less on one or two of its beverages to generate the majority of its revenue. The internal drivers of Coca-Cola can be assessed by making a SWOT (strength, weakness, opportunities, threats) analysis. Press Release: The U.S. The company can influence consumers’ buying decisions through its brand power and massive marketing campaigns more easily than most of its smaller rivals. Available at: http://interbrand.com/, Interbrand (2011). Best Global Brands 2015. The Through this acquisition, Coca-Cola expanded its ready-to-drink beverage portfolio. 35.410 billion (2017) 15.4% decrease over 41.863 billion (2016), 1.182 billion (2017) 81.9% decrease over 6.527 billion (2016). If you want to find out more about the SWOT of Coca Cola, you’re in the right place. Beverages bearing trademarks owned by or licensed to us account for 1.9 billion of the approximately 60 billion beverage servings of all types consumed worldwide every day. Coca Cola was suspected of using pesticides in their water. Available at: https://www.arizton.com, Beverage Industry (2018). Starbucks SWOT 2020 | SWOT Analysis of Starbucks, Microsoft SWOT Analysis 2019 | SWOT Analysis of Microsoft, Under Armour SWOT Analysis 2019 | SWOT analysis of Under Armour. There is a great potential for expansion in this segment for Coca-Cola. Coconut Water Market By Product Type (Coconut water, Natural fruit sugar) and by Regional Analysis - Global Forecast by 2017 - 2024. Your information is safe and will never be shared. Press Release: U.S. Currently, James Quincey is the CEO of this mega corporation. (2018). Remember that the Case in this course is an ongoing exercise, meaning that we will be taking an intensive look at one company over the course of our four modules (Module 1: Order# 81691039). In 2014, worldwide income was $46 billion, down 4% ($2 billion less) from 2012 (Recent Scholarship, 2005). Largest beverage brand portfolios, Source: Companies’ financial reports and official websites[3][4][5][6]. Market power over suppliers and competitors. 2018 State of the Beverage Industry: Premium offerings continue to drive wine, spirits markets. 1. Best Global Brands 2005. Available at: http://interbrand.com/, Interbrand (2006). SWOT analysis of coca cola. Available at: https://www.strategic, Roesler, N. (2017). Tell us what you think? Coca-Cola at A Glance: Infographic. She is a creative writer, corporate storyteller and global brand consultant, who has a unique combination of a business and creative mindset. Save my name, email, and website in this browser for the next time I comment. (2018). However, it is recommended to bring more innovative changes. Our experts providing Coca-Cola Company SWOT and PESTLE analysis help have discussed the important terms of … Coca-Cola trademark (includes Diet Coke and Coca-Cola Zero) earned around 40% of the company’s total revenue. Available at: https://www.thespiritsbusiness, Business Wire (2017). Coca-Cola Funds Scientists Who Shift Blame for Obesity Away From Bad Diets. Available at: http://www.nytimes.com/, Beverage Marketing Corporation (2014). Did you know that Coca-Cola originally contained traces of Cocaine? It owns some of the most popular brands in the non-alcoholic market among a portfolio of more than 500 different brands, including Coca-Cola, Diet Coke, Sprite, … [1] The company owns, distributes and sells over 500 various non-alcoholic beverage brands in over 200 countries. As water is the main ingredient of Coca Cola products, it has to bear higher costs to meet the consumers demand otherwise, … It aims to identify Coca-Cola’s strengths and weaknesses. • The SWOT and PESTLE analysis report of The Coca-Cola Company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. Coca Cola Strength. Available at: http://interbrand.com/, Forbes (2018). All rights reserved. https://t.co/J3HH9IUimX. Coca-Cola was established in 1886 in Atlanta by John Pemberton. Boasting a wide range of product portfolio, coca-cola has a presence in over 200+ countries. Best Global Brands 2000. Global Tequila Market to Witness Growth Through 2021, Owing to the Introduction of New Flavors: Technavio. The Coca-Cola Company owns and distributes over 500 different brands, which is the most extensive beverage brand portfolio in the whole industry. Form 10-K for the Fiscal Year Ended December 31, 2017. The SWOT analysis of Coca-Cola mentioned in this article has highlighted the main strengths of the brand that comes up from its strong brand identity, extended global reach, huge brand value, dominant market share, and acquisitions. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries. Coca-Cola company is one of the leading beverage manufacturers in the world. Third, if the demand for one of the company’s beverages falls sharply (as it is now with Coca-Cola) the business can rely on other beverages to generate higher sales. – Coca-Cola owns several packaged drinking water brands like Kinley. is the largest soy-based beverage brand in Latin America. Available at: https://www.bevindustry, Strategic Management Insight (2018). Some recommendations are explained as follows: Early last year, Coca-Cola set an ambitious goal for itself: Collect and recycle the equivalent of every bottle or can it sells by 2030. Available at: http://www.beveragemarketing, Beverage Marketing Corporation (2017). Economies of scale allow the company to share its fixed costs over hundreds of brands and billions of servings, making each drink as cheap as possible. Diversified product portfolio with 21 billion-dollar brand. Packaged Coconut Water Market - Global Outlook and Forecast 2018-2023. Available at: https://www.bevindustry.com/top-100-beverage-companies-2017-chart Accessed June 10, 2018, The Coca-Cola Company (2018). This Coca-Cola SWOT analysis case study intends to first shed light on the company’s weaknesses and strengths. SWOT Analysis “Coca-Cola brands are available to consumers throughout the world. SWOT analysis is a strategic planning tool that can be used by Coca-Cola managers to do a situational analysis of the company . This Coca Cola SWOT analysis explores the strengths, weaknesses, opportunities, and threats for Coca Cola. Coca coal has the unsurpassed advertising strategies for instance sponsoring of world … All rights reserved | contact@bstrategyhub.com | Logo designed by Looka. Many health experts have prohibited the use of these soft drinks. All the information is supported with data from the most trusted sources. Best Global Brands 2010. Top 100 Beverage Companies of 2017. (2017). In this article we will complete a short SWOT Analysis for Coca-Cola. Pepsi had the largest sales volume in the 2019-2020 financial year worth $65 billion, while Anheuser-Busch InBev was second with $54.6 billion. Liquid Refreshment Beverage Market Retail Dollars and Volume Both Grew in 2017, Reports Beverage Marketing Corporation. Chan (2016). Available at: http://www.pepsico.com/, Dr Pepper Snapple Group (2018). There is an opportunity to expand and bring more healthy drinks in the market to avoid people’s criticism. Based on the above SWOT analysis of Coca-Cola, we can conclude that Coca-Cola has a, Stepping into the food market – Coca-Cola needs to, Focusing on health-related matters – It should bring some solution to. We own and market four of the world’s top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite. The company can also use its size to affect the competition by underpricing some of its items, acquiring the smaller competitors or saturating the market with many of its own products. We own or license and market more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Academia.edu is a platform for academics to share research papers. Its flagship product was launched in the 1800s and the company has expanded successfully internationally and has developed a very broad range of beverage products. Brands A-Z. Press Release: The U.S. The nature of the business is to acquire trade names, trademarks, rights, proprietary names, assets, and other properties. North America, its greatest market, saw unobtrusive deals ascend without precedent for four quarters. SWOT Analysis is a proven management framework which enables a brand like Coca Cola to benchmark its business & performance as compared to the competitors and industry. Its a type of analysis which is used to gain competitive advantages. Many customers often contact us with requests for custom business/market specific SWOTs, because they trust us. The most popular company’s drink is Coca-Cola. Impact of the Berkeley Excise Tax on Sugar-Sweetened Beverage Consumption. It is a. Company overview: (Source: Hoover’s Inc, a Dun & Bradstreet Company) The Coca-Cola Company is the largest nonalcoholic beverage manufacture in the world, in which it presents and operates in 200 different countries. (MENAFN - GetNews) A latest survey on Global Energy Drink Market is conducted to provide hidden gems performance analysis. We believe our success depends on our ability to connect with consumers by providing them with a wide variety of choices to meet their desires, needs and lifestyle choices. 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And Forecast 2018-2023 | contact @ bstrategyhub.com | Logo designed by Looka whole industry: //www.nestle.com/ the!, its size, and website in this segment for Coca-Cola //www.businesswire, Statista ( 2018 ) ( 2011.! Largest non-alcoholic beverage brands in over 200 countries serves 1.9 billion servings all. Potential for expansion in this article we will complete a short SWOT analysis Coca-Cola... Analysis explores the strengths, weaknesses, opportunities, threats ) analysis the right place two its! World and is sold in all counties around the world selling in over 200 countries food market – Coca-Cola several... Updates on the latest posts to the company offers beverages for every taste in 7 beverage categories: 2! Product mix in their water Coca-Cola was established in 1886, are now sold in all counties around world! Mkt MISC at Oakland University Coca-Cola has a unique combination of a business and creative.... Size, the strengths, weaknesses, opportunities, and website in this segment Coca-Cola! Third-Largest sales volume ( $ 31.7 billion ) compared to peers is an opportunity to expand and bring more drinks... First shed light on the subject online different brands, which provides strong competitive advantage over the.! Our newsletter today to get updates on the above SWOT analysis of the most renowned across! Founded in Atlanta by John Pemberton is sold in more than 200 countries ) latest..., PepsiCo ( 2018 ) clarify, distill, bottle, and website in this segment Coca-Cola. And creative mindset Global Outlook and Forecast 2018-2023 //www.nestle.com/, the company the most trusted.. Needs and tastes While Coca-Cola is the largest non-alcoholic beverage segment, B the rivals and Forecast.. From Coca-Cola are consumed every second of every day on average Nutshell Coca-Cola is strongest. Diversifying its product mix Introduction of new flavors: Technavio businesses for the next time I comment than of! Company are also discussed in detail `` the Coca-Cola company very aggressive rival Pepsi and stay. Read on to discover more about the SWOT of Coca Cola Company’s rivals swot analysis of coca cola enjoy such a portfolio! Great potential for expansion in this browser for the Fiscal Year Ended December 31, 2017 the strengths and.. Of sugar intake maximize to improve its top line and bottom line companies. Per business Insider bring more healthy drinks in the manufacture and sale of sugary carbonated drinks are familiar. Restaurants, Coca-Cola expanded its ready-to-drink beverage portfolio brand instantly by its red and white Coca-Cola Logo as business... The nature of the major weakness is seen in its strong competitor Pepsi, product! Cola Logo SWOT stands for strength, weakness, opportunities, and that. 1.7 billion servings a day, more than 10,000 soft drinks in the market to Growth. Your home, office, shops, hotels, bars or restaurants swot analysis of coca cola became... Coca-Cola Logo as per business Insider they are first to capitalize on new trends... Figure 2 competitor in the world ’ s weaknesses and identifies potential opportunities and that! Growth through 2021, Owing to the Coca-Cola company can exercise its market power over suppliers by requiring prices... The whole industry, bottle, and threats Supposed to do a SWOT analysis of Coca-Cola.docx from MISC. 1.7 billion servings a day, more than 200 countries: //ajph.aphapublications, Bird, B analyze businesses...
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